Internet Marketing includes SEO and additional online marketing tools you can use to gain the attention of potential customers and the search engines. Each of the marketing techniques listed below work to drive motivated traffic to your website and allow you to compete more effectively. With Pay per Click (PPC) advertising, you bid on the keywords you believe prospects would type in the search bar when looking for your products or services.
- E-mail marketing, which includes e-mails and online newsletters, is a form of permission-based, relationship marketing. Once people opt to receive periodic announcements about your products and services, you have the opportunity to convert prospects, retain customers and create value for your business.
- Blog marketing, a blog is a regularly updated collection of content. From a business marketing view, blogs offer many benefits. Chief among them is that blogs provide an easy way to introduce fresh, relevant content to your site on a regular basis. Fresh content attracts more attention from the search engines therefore your site will likely have a higher ranking with a blog than without one.
- White paper marketing, White papers are designed to promote your business solutions as they relate to a specific topic. They also help position your business as a leader in a specific field or industry. And, since white papers are distributed typically after a prospect’s contact information is collected, they can be very effective lead generators.
- Interactive advertising uses banner ads, Flash presentations and other interactive media to elicit active participation from recipients. They promote your products and services and educate prospects.